Privacy Policy

Effective Date: September 17, 2026

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Soully East (the “Site” or “we”).

As an e-commerce business hosted on the Shopify platform, we are committed to maintaining the trust of our customers by protecting your personal data.

1. Personal Information We Collect

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We refer to any information that can uniquely identify an individual as “Personal Information.”

Device Information

  • Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: To load the Site accurately for you, perform analytics on Site usage to optimize our operations, and screen for potential risk or fraud.

  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

  • Disclosure for a business purpose: Shared with our processor, Shopify.

Order Information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers, mobile wallets, or alternative payment methods), email address, and phone number.

  • Purpose of collection: To provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and provide you with information or advertising relating to our products or services (in line with the preferences you have shared with us)

  • Source of collection: Collected directly from you.

  • Disclosure for a business purpose: Shared with our processor, Shopify, as well as necessary third-party payment gateways and shipping carriers.

2. How We Use Your Personal Information

We use your personal Information to provide our services to you. This includes:

  • Offering products for sale.

  • Processing payments and fulfilling your order.

  • Arranging for shipping and providing order confirmations.

  • Keeping you up to date on new products, services, and offers (if you have opted into our marketing communications).

3. Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.

  • Shopify: Our store is hosted on Shopify. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

  • Analytics and Marketing: We may use third-party analytics tools to help us understand how our customers use the Site.

  • Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. Behavioral Advertising

If you have opted in, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising at any time by adjusting your preferences through major advertising networks or digital advertising alliances.

5. Your Rights

Depending on where you reside, you may have the right to access the personal information we hold about you, to port it to a new service, and to ask that your personal information be corrected, updated, or erased.
If you would like to exercise these rights, please contact us through the contact information provided below.

6. Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to erase this information. We retain this data to fulfill our legal obligations, resolve disputes, and enforce our agreements.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or data request, please contact us by e-mail or by mail using the details provided below:

  • Email: soullyeastofficial@gmail.com

  • Mailing Address: House C-125, Block 10, FB Area, Karachi, Pakistan